jovial foods & bionaturae,

social media manager, stonington, ct

November 2020 - Present

Developed social media strategy for Instagram, Twitter, Facebook, Pinterest, and LinkedIn. Run day-to-day execution of social, including scheduling, posting, and community managing across platforms for both brands.

Build monthly content calendars and manage the creative development process to execute, including copywriting and managing the production of photos and videos. Completed this task 3 months in advance, which hadn’t been done at the company prior.

Help grow Instagram following and engagement for both brands.

Spearhead influencer marketing relationships and campaigns. Brought on 30+ more influencers.

Develop social media campaigns for new product launches for both brands, as well as launching Bionaturae’s social media platforms.

Establish and measure KPIs (including growth and engagement targets), generate insights, and provide recommendations for go-forward strategy.

Deliver monthly and quarterly analytics reports for both brands.

Lululemon Athletica,

Educator & cultural lead, Providence, RI

Part-time Holiday 2016 - Present

Charged with effectively educating our guests on the fabrics, features, fit, and function of our product, and our culture as well as responsible for inventory management and restocking of all products.

In addition to day to day guest experience, I was tasked with weekly visual merchandising of new products and manage the social media accounts for the Wayland Square Local store.

I was tapped to be the Cultural lead for the Wayland Square location for initiating conversations about personal goings-on and community organizing.

Li’l Dinghy Craft Cocktails,

Marketing and Brand Specialist, Providence, RI

May 2019 – April 2020

Built all social media platforms from scratch, created all content, and manage each platform.

Wrote press releases and established brand and influencer partnerships.

Researched target markets and demographics, analyzed social media engagement.

Helped to develop web design and webstore.

Planned and ran promotional events, such as product launches and tastings.

Managed and created all content for Li’l Dinghy Instagram account while completing my senior year at Trinity College.

Trinity College,

Manager D1 Men’s Squash, Hartford, CT 

October 2017 – May 2020

D1 National Championship team for eleven consecutive years.

Act as a liaison between Coach and team, maintain social media accounts and promote matches. Responsible for team apparel including creative and sourcing.

Narragansett Beer,

Marketing Intern, Providence, RI

May - August 2018

Planned and ran special events and promotions, such as product launches, music festivals, food festivals, and craft beer festivals.

Researched target markets and demographics, analyzed social media engagement and attendance turnout, and managed newsletter enrollment.

Worked closely with local distributors to ensure timely product availability at local promotional events.

Managed webstore and customer fulfillment.

Responsible for accurate warehouse inventory management - both samples and POS.

Earned full credit and was offered a full-time position upon graduation.

Boston Magazine Events,

Marketing Social Media Intern, Boston, MA

May – August 2017

Built and maintained a presence on social media by researching and writing daily content.

Responsible for researching and building database lists for the Boston Magazine Events team.

Created and distributed monthly internal office newsletter.

Assisted the sales and marketing teams in fact-checking ads and documents.

Worked closely with the marketing team in preparation and execution of all summer events.